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INTRODUCING SWAY SIGNALS
Sway Signals tracks real-time traveler search data across 210 markets to reveal which prospects have highest intent for your destination. Watch the demo below to see how leading DMOs are discovering hidden opportunities and redirecting dollars to higher performing markets.
GET THE DATA OTHERS CAN'T
Traditional destination marketing relies on assumptions and outdated data. Sway Signals provides near real-time traveler intent intelligence that reveals opportunities competitors miss. See why forward-thinking DMOs are switching to data-driven strategies that maximize ROI and market impact.
Target with Precision
Identify specific markets with tailored messages that match unique interest patterns in your destination, not just demographics.
Move at Market Speed
Respond to changing travel intent patterns within days, not months. Capture emerging opportunities before competitors discover them.
Eliminate Wasted Spend
The addition of the Virtual Help Center and online chat module accounted for a 21% drop in web cases, and over 700,000 pageviews over 7 months since being live.
Benchmark Competitors
See how your destination performs versus direct competitors across different interest categories in near real-time intelligence.
Plug and Play Analytics
No complex setup or months of data collection. Sway Signals provides instant access to 24 months of historical trends plus real-time updates. Start making smarter decisions immediately with pre-built dashboards designed specifically for DMOs.
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From Panic to Peak Performance
When COVID threatened Norfolk/Virginia Beach's tourism economy, Sway Signals identified high-intent markets others missed. Result: #1 ranking in hotel occupancy among top 25 US markets for 20 consecutive weeks during the pandemic recovery.
View Case StudyInspired Creative + Informed Placement
Sway is a full-service advertising agency with deep expertise in destination marketing. Check out our reel for our work in Travel Tourism, Entertainment, Food and Beverage, and more.
Ready to Learn More?
Schedule a demo to explore the platform's capabilities, or reach out to our data team for any questions you might have!